Television welcomes the return of cigarette advertising

They’re back. Commercials for cigarettes as soon as often as pickup trucks at a construction site, are back with a few changes.

1385First of all, we’re talking about electronic cigarettes, these trendy, battery-powered devices designed to wean you from the kind you light with matches. Second, while the major networks all say no, several cable channels do not take them. Outlets like ESPN, AMC and WGN America are running the spots- often with certain restrictions (ESPN runs them after midnight).

But the e-cigarette market is lighting up for the tobacco companies. Annual sales are expected to reach $1.7 billion this year, noted the New York Times.

With significant sales come important ad expenditures. Stuart Elliott’s article in the Times notes that the marketing tactics for electronic cigarettes eerily reminiscent of the early attempts of commercial tobacco giants.

“It is worrying that electronic cigarettes use the same exact marketing tactics we have seen the use of the tobacco industry in the 1950s, 1960s and 1970s that made it so effective for tobacco products to reach young people ,” said Matthew Myers , president of the Washington , DC, the campaign for tobacco-Free article Times.

Critics believe that electronic cigarettes are far from perfect. They can be purchased by minors, are used in places where smoking is prohibited and is subject to the user the nicotine while questions still rage over whether electronic cigarettes actually help people quit smoking.

Marketing is tobacco companies have demonstrated throughout most of the 20th century, they were very, very good at. The disclosure of these talents again unsuspecting public could raise serious questions.

Curtain came down on regular cigarette advertising on television and radio in 1970, recognizing that the only thing that can stop the tobacco industry from unleashing these catchy messages to the public puffing was to cut them off all electronic media, cold turkey.

How good were the tobacco interests in getting your attention? Here’s a rundown of the top 10 advertising campaigns of cigarettes:

  1.  (tie) – Chesterfield was «silly millimeter longer ” going for it while larks went on TV , “Show us your Larks package.”
  2.  Muriel was actually a cigar with Edie Adams inviting the audience (it was takzhePapirosnitsa , vacations ” cigars , cigarettes , Tiparillos.”) “Pick me up and smoke me sometime.”
  3.  VilliKool penguin. Yes, penguins have always been cool, even with cigarettes dangling from their beaks.
  4.  Talk about modest. LSMFT the bottom of the package is the Lucky Shot Means Fine Tobacco.
  5. “Call for Phillip Morris.” Brings us back to the days of messengers shouting the names of clients in hotels.
  6. “You have come a long way, baby” You ladies have their own cigarettes, baby. (Virginia Slims)
  7. “I’d rather switch than fight.” Do you remember the slogan but can you remember the brand?
  8. “I’d walk a mile for a Camel “Walking is good for you.
  9. “Winston tastes good like (clap, clap) cigarette should.” Forty years later, we still cannot get it out of our heads.
  10. 1 – The Marlboro Man. Courageous marketing approach used in advertising truck these days lacks the sweep and grandeur that Marlboro is used for more than 40 years.
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