There can scarcely be an easier pitch to voters than promising to pass laws that could discourage kids from smoking. That’s probably what the Conservatives thought when they promised during last fall’s election to ban the sale of candy-and fruit-flavoured tobacco products. At a news conference, Stephen Harper wagged before the cameras rainbow-coloured packages of cigarillos, infused with flavours like banana split, bubble gum and cherry. “These products are packaged as a candy, and this is totally unacceptable,” the Prime Minister said. “This can’t continue.” A nation of alarmed parents nodded its head in agreement.
But somewhere along the way, the Conservatives’ attempt to make good on their populist promise set off controversies over NAFTA, unemployment and crime so serious that several Tory MPs who initially voted for the law have now withdrawn their unconditional support. Under scrutiny now by a Senate committee, Bill C-32 appears to have turned from a presumed legislative cakewalk — it sailed through all three readings in the House — into a political morass. Ironically, some critics think it is the bureaucrats of Health Canada who are to blame for the delay, and possibly the imperilment of the law.
“In addition to violating a fundamental principle, this legislation could have important negative repercussions,” wrote Quebec MP Maxime Bernier on his blog yesterday, explaining why he now opposes the bill in its current form. “Among which [are] an increase in contraband sales, a violation of our international commercial obligations, and the closing of the Rothmans plant in Quebec City which employs 330 workers.”
Though Mr. Harper had talked only of eliminating tobacco with flavours appealing to children — the bill is called the Cracking Down on Tobacco Marketing Aimed at Youth Act — the language Health Canada’s policy writers used in defining those flavours will also ban, along with sugary-tasting cheroots, many top American and European cigarette brands, including Marlboro, Camel and Gitanes. Those products use American Blend, or burley tobacco, which, due to its coarser taste, is often moderated with small amounts of sweetener. It may be undetectable to the smoker, but under C-32 it’s enough to get a pack of Marlboro Reds lumped in with an Aloha Coco-Banana cigarillo.
The bill has raised much ire in Washington, where several congressmen and senators from tobacco-growing regions have complained that banning U. S. tobacco, while permitting the Canadian variety, is an “unfair assault” on their industry, and may violate international trade agreements, including NAFTA.
“There is no justification to single out American blend cigarettes in the Canadian legislation, as the ban of this product would not achieve a meaningful public health benefit or discourage youth smoking,” North Carolina Congressman G. K. Butterfield wrote in a letter to Canada’s ambassador, Michael Wilson, this week.
Bill C-32 has also become a political embarrassment for the Conservatives in Quebec, and in its primary base there, the Quebec City region. American parent firm Philip Morris had planned to equip its Rothmans Benson and Hedges plant in the city to produce American blend cigarettes for the export market. Company executives warn the new law could lead to the plant’s closure.
“We are at risk, no doubt,” said Daniel Rondou, international
representative for the Baker, Confectioners, Tobacco Workers and Grain Millers Union, representing the factory workers. “Philip Morris is not a small company. They have plants all over the world. They will have to do this [manufacturing] somewhere else if they are not authorized to do it here.” His union’s protests over the risk of losing hundreds of jobs prompted the Conservatives’ Quebec caucus this month to recommend to the Senate amendments to spare American cigarettes from Health Canada’s net.
Indeed, if the Conservatives had initially hoped to get the youth-marketed tobacco ban in place in a hurry, Canadian senators are giving C-32 a serious dose of their sober second thought. And at a committee hearing last Thursday, senators heard representatives of retail groups complain that Health Canada neglected to consult them about the bill’s collateral impacts.
“As Canadian citizens and businesses we expect that the Government of Canada will follow a transparent and democratic process in creating legislation,” testified Laurie Karson, executive director of the Frontier Duty Free Association. “Not only was our industry not consulted by Health Canada as the current wording was being developed, but Health Canada has refused our subsequent requests to meet so that we might present and discuss our concerns.” Kenneth Kim, general manager of the Ontario Korean Business Association, warned that a ban on U. S. smokes would “guarantee” retailers would lose “even more money to the illegal cigarette trade, and more of my membership will close their doors permanently.”
This left even the Conservatives’ own senators at a loss. Michel Rivard compared bill C-32 to crushing a fly with a bulldozer. Hugh Segal implored witnesses to try and explain what “Health Canada is up to here,” wondering if some staffer thought the Prime Minister’s plan might present an opportunity to outlaw American cigarettes while they were at it.
Health Canada officials say it wasn’t as covert as anything like that. Rather, it was an insistence to not make exceptions — even while they admitted they did make one for menthol cigarettes, which remain legal under C-32. “The goal of Bill C-32 is to make tobacco products less affordable, less accessible and less appealing to the most vulnerable segment of our population — young people,” wrote Josee Bellemare, press secretary to Health Minister Leona Aglukkaq in an email to the National Post yesterday.
Assistant deputy minister Paul Glover conceded before the Senate committee that he realizes additives to American blend cigarettes “are not meant to be a distinguishing flavour.” But, they make bitter tobacco smoother. And “a product that is easier to smoke and less harsh is easier for youth to start.” Any attempt to exempt American cigarettes would create a “loophole,” he argued, through which child-luring tobacco peddlers might slink.
Not everyone’s so sure: The U. S. Congress this summer passed the Family Smoking Prevention and Tobacco Act, C-32’s critics point out. Effective this week, it bans tobacco products marketed explicitly on their added flavour, leaving standard, grown-up cigarettes legal. By all accounts, it’s a widely popular move, probably the sort of easy win Conservatives had hoped to have accomplished by now. Instead, thanks to the broadly worded bill, their reputation as free traders, their support in Quebec and their popularity among some retailers is suddenly at risk. And those fun-flavoured smokes? Still available at a store near you.
klibin@nationalpost.com
Kevin Libin, National Post, September 24, 2009