McDonald’s implemented smokefree environments

Corporate image is important for many businesses. With nonsmokers accounting for about 75% of adult American consumers of goods and services, it is easy to see why many companies and organizations implement smokefree sites to influence consumers’ opinions of the company. For example, to demonstrate its commitment to providing a pleasant and safe dining environment, in 1994
McDonald’s implemented smokefree environments in its 1,400 corporateowned restaurants. Another service industry, Delta Airlines, banned smoking on all flights beginning January 1, 1995. See Appendix C for examples of organizations that have gone smokefree.
Such actions can improve a corporate image not only in the marketplace but also in hiring. Companies that demonstrate concern for the health and wellbeing of their workforce are more likely to be able to recruit and retain highquality employees.
Because so many worksites are already smokefree, employers who have not instituted smokefree policies need to consider complying with community standards and expectations.

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