Marlboro 72s Aromatic – a stronger smelling “aromatic” tobacco. the task was to come up with multiple ways to market this new product. My concept was to package it as a “72” – a shorter cigarette, due to the more intense flavor.
Category Archives: cigarettes brands
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.
Camel Filters Wides
Camel Filters 99’s
Camel Blue (Lights)
Camel Blue Wides (Lights)
Camel Blue 99’s (Lights)
Camel Platinum (Silver) (Ultra Lights)
Camel Platinum (Silver) 99’s (Ultra Lights)
Camel Menthol Wides
Camel Menthol Silver (Lights)
Camel Menthol Green Wides (Lights)
Camel Crush Bold
Camel Turkish Royal (full flavor blend)
Camel Turkish Gold (lights blend)
Camel Turkish Silver (ultra lights blend)
Camel No. 9
Camel No. 9 100’s
Camel No. 9 Menthe
Camel No. 9 Menthe 100’s
Kamel Red Smooth Taste
Discontinued USA varieties
Camel Filter 100’s
Camel Lights 100’s
Camel Signature Infused
Camel Signature Frost
Camel Izmir Stinger
Camel Dark Mint
Camel Mandarin Mint
Camel Screwdriver Slots
Camel Turkish Jade
Camel Rare Menthol
Camel Mandalay Lime
Camel Aegean Spice
Camel Bayou Blast
Camel Beach Breezer
Camel Margarita Mixer
Camel Midnight Madness
Camel Back Alley Blend
Camel Kauai Kolada
Camel Twista Lime
Camel Warm Winter Toffee
Camel Winter Mocha Mint
Camel Special Blend Lights
Camel Special Blend Lights 100’s
Camel Signature Mellow
Camel Signature Robust
Camel Big Orange 100’s (Mexico)
Camel Big Peach 100’s (Mexico)
Camel Big Red 100’s (Mexico)
Camel Big Grape 100’s (Mexico)
Camel Black (South Africa)
Camel White (South Africa) Camel Super Lights (South Africa)
Camel Natural (South Africa)
Camel Classic (South Africa)
Camel Filters 100’s (Mexico)
Camel Lights 100’s (Mexico)
Camel Natural (Europe)
Camel Nutty Menthol (Japan)
Camel One (Ukraine)
Camel Orange (Medium) (Ukraine)
Camel Ultra Lights 100’s (Mexico)
Camel Filters (gold/brown pack – 20 cigarettes)
Camel Light (blue pack – 20 cigarettes)
Camel Natural Flavor 8
Camel Natural Flavor 6 *Lights*
Camel Natural Flavor 4 *Ultra Lights*
Menthol capsule varieties
These varieties contain a small bead in the filter filled with a menthol liquid. When crushed, the liquid is released into the filter giving the smoker an increased menthol flavor.
Camel Crush – Camel Light becomes a Camel Menthol Light
Camel Crush Bold – Bold becomes menthol
Camel Menthol- Adds an additional amount of menthol flavoring to the cigarette.
Camel Menthol Silver (Light) – Adds an additional amount of menthol flavoring to the cigarette.
Camel Original Portion (Sweden/Norway only)
Camel White Portion (Sweden/Norway only)
Camel Dark Milled (fine cut)
Camel Wintergreen Wide Cut (long cut)
Camel Wintergreen Pouches
A major tobacco company seems serious about the development of a low-risk cigarette, sponsoring of clinical trials with prototypes containing reduced levels of toxic components.
London-based British American Tobacco said on Monday that it will begin a 6-month controlled trial “reduced toxicant” cigarettes, in which the effects on the respiratory function will be measured in current smokers.
It follows an earlier, shorter study published last month, which evaluated prototypes for effects on blood bio-markers of exposure to toxicant substances.
The prototypes described in this study contained tars and nicotine at level like conventional cigarettes, but with a reduced content of a variety of nitrosamines, aromatic amines, carbonyls, and polycyclic aromatic hydrocarbons.
The new study, the protocol for which was published in Biomed Central Public Health, won’t come to satisfying FDA requirements for marketing reduced-risk cigarettes. The agency said in a guidance document published last year that it would need studies that assess multiple aspects of the overall impact of these products on public health, in addition to the direct impact on the health of the users of the product. They are:
• Exposure to second-hand smoke on the product
• The impact on the overall user habits, such as smoking frequency and intensity of smoking inhalation
• The impact on the consumption of users of other tobacco products
• The likelihood that users will comply with any special instructions for using the
• The likelihood that users will later go on to other, more high-risk tobacco products
• Is the product availability will affect non-smokers or ex-smokers to start smoking or discourage current smokers from quitting tobacco completely
• Whether marketing a product may be affected by “the understanding and perception of consumers”
The regulations allow companies to market cigarettes as simply reducing exposure to harmful chemicals, avoiding the need to demonstrate improved clinical outcomes with respect to the health of users with respect to smoke regular cigarettes.
But the company must still show that the reduction of the impact of “a sufficient degree of probability produce are measurable and significant reduction in morbidity and mortality,” when evaluated in later studies.
These requirements are set out in the legislation in 2009 that gave the FDA authority to regulate tobacco products. This law prohibited the agency from banning cigarettes in whole or in order that the nicotine levels to be reduced to zero. But it did not authorize the FDA to require proof of any allegation that the new tobacco product is less risk to health than the existing ones.
The agency has since established two ways for new tobacco products to enter the market. One allows manufacturers to simply certify that the product is “substantially equivalent” to those that have already been sold. This route was opened last month with a formal FDA clearance of two Newport brand products sold by Lorillard Tobacco, though the agency said that thousands of others have been introduced with preliminary applications.
The second way is akin to FDA premarket approval process for medical equipment that requires rigorous clinical trials. Any tobacco products for which applications for reduced health risks are made have to be approved through this process. No applications have yet been received, agency officials said.
But BAT – producer Kent, Lucky Strike, Pall Mall cigarettes and brands, as well as cigars, loose tobacco and smokeless tobacco products – seems to be prepared to meet the stringent requirements of the FDA. New clinical study, which will be held in Germany, will enroll 260 healthy volunteers, including 140 smokers, 60 former smokers and 60 never-smokers.
Smokers will be randomized to usual, but unlabeled Lucky Silver Strike cigarettes or reduced toxicant product and told to smoke free for 6 months. Blood and urine samples will be collected for analysis of systemic exposure to toxicants, and measures the level of serum creatinine and creatinine in urine.
Cigarettes will come with filters that investigators will collect to measure the frequency of smoking. Participants will keep diaries.
In addition, the spirometry will be performed at baseline and after 6 months for measurement of forced expiratory flow, forced expiratory volume in one second, and peak expiratory flow rate.
Nonsmokers will not use cigarettes in the study, but will undergo spirometry and biomarker studies for comparison purposes.
Stanton Glantz, MD, of the University of California at San Francisco and a prominent anti-tobacco campaigner, said MedPage Today in an e-mail that the study was published neglect an important category of direct health consequences.
“It does not consider important cardiovascular effects that may be both short-term and long-term risk for development of heart disease, in particular, changes in the platelets and vascular endothelial function,” said Glanz.
He also questioned the decision to match the levels of tar in reduced toxicant prototype to those in the conventional product.
“Tar measures many bad things in cigarette smoke and such correspondence may mask biologically significant changes,” he said.
Because of seemingly endless cash flow and the massive size of its market, the tobacco industry is attractive to investors seeking income. Firms in this sector have been able to consistently pay regular dividends, allowing many investors to fame for safe and high returns. Despite the economic downturn, tobacco stocks appear to be stable, because the recession tobacco is a basic need for the millions of smokers. In this article, I take the four tobacco companies for the ever-increasing profits. These four companies have solid financial statements to back profits for investors. Let’s look at the financial position of each company in order to study its ability to support the growing returns for shareholders.
Philip Morris International, Inc (PM) is a holding company. The Company, through its subsidiaries, manufactures and sells cigarettes and other tobacco products in markets outside of the United States. With its premium positioning of strong brands, global scale, and addictive products, Philip Morris has been able to consistently increase dividends. The company now offers a quarterly dividend of $ 0.85 cents / share. The following is a brief history of Philip Morris dividends.
As can be seen from the table, Philip Morris had shown exceptional financial performance. Its profit and loss account shows a reasonable investment strategy, strong brand and management firm. In the past three years, he was able to increase its revenues by an average of 7.6%. Furthermore, in terms of the high cost, the company was able to sustain such margins. In the last twelve months [TTM], net margin was 11.4%. In comparison with the last year sales growth with stable profitability over the last three years, on average, it was able to expand earnings per share [EPS] of 16.9%.
In addition, over the years, the company has shown a steady cash flow. Over the past years, it has consistently generating strong operating and free cash flows. Its free cash flows adequately cover the dividend payments. At the end of 2012, its free cash flow was $ 8,365 million, and dividend payments amounted to only $ 5404 million. This is the free cash flows to a sufficient degree to ensure the payment of dividends. Thus, the dividends look safe with the potential to consistently generate strong cash flows. The financial health of the company also seems to be in a strong position to continue to grow profits for investors.
Altria Group, Inc, (MO), through its subsidiaries, manufactures and sells cigarettes and other tobacco products, machine-made large cigars and pipe tobacco. Over the years, Altria paid consistently increasing dividends. The company now offers a quarterly dividend of $ 0.44 cents / share. The following is a brief history of its consistent dividend increase.
The company shows a strong declaration of income in recent years. However, over the last three years, on average, revenue growth was 1.3% for the industry average was at -1.9%. On the other hand, the company has one of the best operating margins of 41.4%, representing a strong management team. In addition, he showed exceptional EPS growth of 10.2% over the past three years.
In addition, over the years, the company has shown a steady cash flow. Over the past years, it has been consistently increasing operating and free cash flows. Its free cash flows adequately cover the dividend payments. At the end of 2012, its free cash flow was $ 3,779 million and the payment of dividends, was $ 3,400 million. With a strong financial position and continued profitability, Altria Group looks like a safe bet. Wall Street analysts also recommend a strong buy Altria Group.
Lorillard, Inc (LO) is engaged in the manufacturing of cigarettes and tobacco in the United States. Lorillard offers one of the best high dividend yields. The company now offers a quarterly dividend of $ 0.55 cents / share. The following is a brief history of its consistent dividend increase.
The company shows a strong statement of income for the last three years. It was an opportunity to expand revenue year on year basis. In the past three years, on average, revenue growth was 8.2%, while the industry average was at -1.9%. The company has an operating margin of 16.6%. In addition, he showed exceptional EPS growth of 13.5% over the past three years.
Over the years, the company has shown a steady cash flow. Over the past years, it has consistently generating strong operating and free cash flows. Its free cash flows adequately cover the dividend payments. At the end of 2012, its free cash flow was $ 1,096 million, and the payment of dividends, was $ 807 million. The financial health of the company also seems to be in a strong position to continue to grow profits for investors. Below are several metrics show strong financial health of the company.
Reynolds American Inc, (RAI), through its subsidiaries, production of cigarettes and other tobacco products in the United States. Currently, Reynolds American offers a quarterly dividend of $ 0.59 cents per share. For the entire 2012, it provides a dividend of $ 2.33. Over the past five years, it has been consistently able to increase the dividend by 38.82%.
The company shows strong financial performance over the last three years. He was able to produce strong revenue and profit. However, over the last three years, on average, revenue growth remained fairly stagnant and was negative 0.5% for the industry average was at -1.9%. However, the company has an operating margin of 26.7%, and in the past three years, its EPS growth of 10.7%.
On the other hand, the company has shown a steady cash flow. Over the past years, it has been consistently increasing operating and free cash flows. Its free cash flows adequately cover the dividend payments. At the end of 2012, its free cash flow was $ 1,091 million and the payment of dividends, was $ 1,307 million. The financial health of the company also seems to be in a strong position to continue to grow profits for investors.
Minister wanted to introduce plain packaging for cigs through Australia with legislation, after becoming convinced that the branding is the main factor.
The legislation was announced by the Queen’s speech in May, the smoking is expected to be banned in cars. The ban is very hard for police and in general for law and they believe in group pressure that will have the main impact to the drivers ban using phones.
David Cameron referred to the possibility of plain pack introducing, without any timetable Ministers and of smoking ban reduces in the UK.
We have to follow what they have done in Australia. The evidence suggests it is going to detect youth. There is going for legislation.
The move comes after Lancet study of 19 countries in the UK down the health wellbeing. It found Britan’s space of decline of premature mortality of the Australian members and European Union members. The main reason consists in the durability of the public health, including drinks, drugs and diets.
Smoking causes more the 100,000 deaths every year in the UK. Despite a enormous reduction in the number of smoking since the 1950s, it still estimate a five part of British population of smokers. There is already a full ban on cigarette ads, and in one of the Labor government’s most of smoking places was banned. The 2009 Health Act opened display of tobacco products from April a year ago and will come into force only in April 2015.
Ministers are looking to see the troubled families, and can start to design for improving the diets of more than 120,000 families.
Researchers show that poorer families are far more inclining to obesity, immune to public health messages. In schools research is showing that wealthier families are taking up healthy food options.
The Department of Health started a consultation in March 2011 on plain packs which ended last August for department by the University of Sterling found that “plain packs colors have negative message, projected a less desirable smoker identity, and expose the reality of smoking.”
The study also found that non-smokers tended to find plain packaging less appealing than did smokers, and younger respondents tended to find it less appealing than did older respondents. Around two thirds of smokers say they started smoking before they were 18.
The study also found
Since December in Australia cigarettes must be sold in uniform drab olive-green packets with graphic health warnings. The only marker of difference between products is the brand name written on the packet in a uniform style. New Zealand has promised to follow the Australian lead.
The Australian attorney-general, Mark Dreyfus, has defended the packaging saying “it is anti-cancer, not anti-trade”. There has been some evidence that smokers are now trying to cover up the packaging with plasters.
More than 7,000 illicit white cigarettes manufactured for the smuggling market have been seized in a HM Revenue and Customs raid on five Lincoln city centre premises on Tuesday, January 15.
The joint operation between HMRC, Lincolnshire Trading Standards and Lincolnshire Police, discovered that three out of the five premises were found to have quantities of the illegal cigarettes and hand rolling tobacco.
The other two premises had illegal foreign-labeled medicines and issues with out of date food.
They were all on either High Street, Newark Road or Portland Street.
Some of the items had been concealed in specially adapted compartments under the counter but with the help of a tobacco-detection dog they were found.
Others were found hidden in carrier bags.
Clare Merrills, spokesperson for HMRC, said: “Low cost tobacco and alcohol products can often seem very attractive to local people, lured into purchasing them at what seem like bargain prices.
“However, the truth is these goods have been smuggled and these sales are unlicensed and unregulated.
“Those involved are not concerned if they are selling to children and underage young people and the illicit trade has a devastating impact on legitimate retailers and the local community.”
Among the cigarette brands were Jin Ling, L+M and Master. It is estimated the lost duty is around £2,400.
The goods have been smuggled and the sales are unlicensed and unregulated.
They are usually sold illegally in residential areas, pubs and clubs and some small independent retail shops.
Emma Milligan, senior trading standards officer in Lincoln, said: “Illegally-imported cigarettes and alcohol costs the UK taxpayer more than £3bn every year, but this isn’t just about lost revenue.
“Our investigations can often reveal fake booze and fags that have the potential to harm or even kill.
“That’s why our work is so vital and we will never hesitate to take action against these criminals.”
Wholly owned subsidiary of Reynolds American Inc. has sued Alabama electronic cigarette retailers, accusing the company of trademark infringement of Camel and Winston brands by Reynolds, and unfair and deceptive trade practices.
Named in the suit is the SAS Technology Inc. Ozark, Alabama, doing business as SaveASmoker.com and save Smoker Inc, and co-owner Eric Slaick.
E-cigarettes are battery-powered devices that heat a liquid nicotine solution in a disposable cartridge and create a steam which is inhaled. Refill cartridges are available in various quantities and tastes, five packages typically cost from $ 9 to $ 18.
By comparison, a carton of cigarettes can cost between $ 25 and $ 50 for most brands name.
Reynolds Innovations, said the company has launched a product using images that are “colorable imitations and confusingly similar to” Camel and Winston trademarks.
When Reynolds filed suit, SaveASmoker.com list of flavors »Camel Tobacco” and “Winston” on its website, as well as U.S. Blend – “comparable to Marlboro brand» – and Newport, the best-selling brand of menthol Lorillard Inc.
Brian May, a spokesman for Altria, the parent company of Philip Morris, said the company has not filled a similar lawsuit against SAS technology and other companies.
Reynolds said the claim of such images “will continue to lead to consumer confusion and likelihood of irreparable harm to the company.”
Press Secretary Brian Reynolds Hatchell said the company declined to comment beyond the lawsuit.
Slaick said Monday that SAS pulled all references to the Camel and Winston from the site and the shelves of its stores.
The products now on his website for his MaxxVapor Pro brand. The company lists the retail locations in the South-East for their products, but not in North Carolina.
Slaick said the company sources its electronic cigarettes from a Chinese manufacturer who used the Camel and Winston images as part of the difference in styles and tastes of its product options.
“We just went with what the manufacturer provided and not heard complaints from Reynolds,” Slaick said. “As soon as we learned of the lawsuit, we pulled them from a site in minutes.
“It was never our intention to take the RJ Reynolds or trick consumers into error there was a connection.”
Reynolds has moved into the electronic cigarette category with Vuse, which is being test-marketed in the Triad at select Tarheel Tobacco outlets.
Cigarette manufacturer Philip Morris International Inc., which sells Marlboro and other brands overseas, fear of recession in Asia, one of the biggest areas of growth. The company released second-quarter results on Thursday before the market opens.
What to watch for: Whether fewer cigarettes were sold because of higher taxes and increased efforts to combat tobacco use. Smokers face new tax increases, bans, health and social stigma around the world, but the consequences are grim in the U.S. than in many other countries.
Philip Morris International compensated for consumers to buy smaller and cheaper cigarettes – and the weak economy – by cutting costs and raising prices.
However, cigarettes are still popular. Shipments rose 5.4 percent to more than 219 billion cigarettes in the January-March quarter, while the market share of Philip Morris International, increased or remained stable in important markets, despite the high prices.
Philip Morris International bought the Philippines, the company Fortune Tobacco Co. in February 2010, the strengthening of the Asian business. She also received a share of the market in Japan because of the earthquake and tsunami last year broke in Japan Tobacco Inc.’s supply chain.
But the company warned that the level of comparison in Asia will be tough in the second quarter, as the community benefits from a large profit in the last year in Japan.
And fluctuations in currency markets also have influence. The company reduced its earnings guidance for the year due to the strengthening of the dollar.
When the U.S. dollar is rising against other world currencies, companies that sell goods at the international level to take a stab at converting revenue in foreign currency back into dollars. This effect is particularly strong for Philip Morris International, because he does all his business abroad.
WHY IT MATTERS: Philip Morris International, with offices in New York and Lausanne, Switzerland, is the second largest cigarette company in the world after the state-controlled China National Tobacco Corporation.
Richmond, Va.,-based Altria Group Inc., the owner of Philip Morris USA, spun off Philip Morris International in 2008. Altria is the largest U.S. cigarette seller.
WHAT’S EXPECTED: Analysts on average expect Philip Morris International to report adjusted earnings of $1.35 per share on revenue of $8 billion, according to FactSet. Analysts typically exclude one-time items.
LAST YEAR’S QUARTER: Philip Morris International reported adjusted net income of $ 1.34 per share on revenue of $ 8.3 billion, excluding excise taxes
Though there is a growth tendency especially among the people ranging from 20 to 50 years that became systematic smokers, many people still find particular pleasure in lighting up, and being one of them I couldn’t stand a side of another trend popular among U.S.A smokers – ordering cheaper USA cigarettes online. Smoking is considered a band habit because of health danger but in some countries it is considered as the status symbol. I tried many brands as there are hundreds of brands cigarette but some of them are the best one because of there high quality.
Philip Morris International and R.J. Reynolds Tobacco Company are no doubt the largest and the best known manufacturers of cigarettes but what are the names of those brands that have captured the market around the world.
I’d like to mention a list of ten most popular cigarette brands in the world.
Marlboro is the leading and tobacco brand in the world. It was introduced in 1924 and since then they have become the largest selling cigarette product in the world due to its high quality cigarettes. It is manufactured by Philip Morris International and Marlboro cigarettes are available in three classic versions i.e. Marlboro Red, Marlboro Silver and Marlboro Gold. In the recent survey Marlboro was named as the highest selling cigarette in Asia, America, Europe and Africa.
Winston Cigarettes were introduced in 1954 and are manufactured by R.J Reynolds Tobacco Company. After its successful stint in United States where Winston held the 1st spot for six years from 1966 to 1972, Winston became a global and the most favorite cigarette brand among the people. They adapted the slogan “Winston tastes good like a cigarette should” which is the main reason of their popularity.
L&M was established in 1953 and gradually it became one of the leading cigarette brands in the world. It is manufactured by Altria Group Inc. and it is a very popular brand in Europe, East and South Asia, Latin America and in the Arab world.
Camel cigarettes were introduced in 1913 by R.J Reynolds Tobacco Company and since then it has became a prime contender in the cigarettes market. It was once considered as strong competitor with Marlboro but gradually they witness a bit decline in their popularity but still it has maintained its position of being one of the leading cigarettes brand in the world. Camel cigarettes are very popular in USA, Japan, South Africa, Canada and other carious countries.
Parliament is another brand manufactured by Philip Morris. It was introduced in 1931 and it is notable for its recessed paper filters and its slogan “Only the flavor touches your lips.” The Parliament cigarettes are very popular in Saudi Arabia, Argentina, Israel, Kazakhstan, Montenegro, Ukraine, Russia, Japan, Turkey and United States.
6. Pall Mall:
Although Pall Mall’s history dates back to 1899 but it rose in to prominence in 2004 when it was purchased by R.J. Reynolds Tobacco Company. It is offered in Red, Blue, Orange and Green in Hard Pack Styles and Red and Gold in Soft Pack Styles. In a recent survey in was ranked as one of largest selling cigarette brand in the world especially in Asia and Europe.
Dunhill Cigarettes is regarded as the luxury brand of cigarettes and it is manufactured by British American Tobacco Company. Although they are priced above the average in the places where they are sold but it is still considered as one of the leading cigarettes brand in the world. They are primarily sold in Europe, Middle East, South Asia, Korea, South Africa, Indonesia, New Zealand and Australia. They are also available online in United States and Canada.
8. Red & White:
Red & White is low cost cigarettes but has a pleasant quality and it is also manufactured by Philip Morris International. It is very popular among the lower middle class people and is available in various varieties. Red & White is primarily sold in Europe and Asia.
9. New Port:
Newport cigarettes brand was established in 1957 and it is manufactured by Lorillard Tobacco Company based in United States. It is offered in different varieties of menthol cigarettes and also one of the leading cigarette brands in United States and in different parts of the world. It was reported that Newport has over 50% market share of the African American market.
Hilton is also manufactured by British American Tobacco Company and their prime goal is to manufacture high quality cigarettes in low cost. It is available in two different versions i.e. Hilton Gold and Hilton Platinum and it is one of the leading cigarettes brand around the world.
More than a quarter of young smokers believe cigarettes in “glitzy” and branded packaging are less harmful than those in packets with a plain design, a charity has warned.
A report by the British Heart Foundation (BHF) found that just over 25% of regular smokers aged 16 to 25 thought a branded cigarette pack was less harmful than another based on the packet design alone.
More than three quarters of smokers and non-smokers of the same age group thought selling cigarettes in plain packs, with no colourful branding or logos and larger health warnings, would make it easier for people to smoke less or quit.
More than 2,700 young people were surveyed for the report and 415 of the group were considered to be regular smokers.
Betty McBride, director of policy and communications at the BHF, said: “As informed adults we know that smoking is a deadly addiction that kills half of all smokers. But young people are not always fully aware of the risks, and the power of branding holds more sway. Tobacco advertising is rightly banned in the UK. Yet current glitzy packaging clearly still advertises tobacco on the cigarette box.”
The BHF is urging the Government to introduce a tobacco plain packaging Bill into Parliament and for ministers to seek amendments to the EU Tobacco Products Directive.
The Government is due to launch a public consultation by spring 2012 on the issue.
The lobby group Forest, Freedom Organisation for the Right to Enjoy Smoking Tobacco, argued that the introduction of plain packs would have little impact on the number of young people who start smoking.
Simon Clark, director, said: “There is no evidence that plain packs will make any difference to youth smoking rates. The vast majority of young people are influenced not by packaging but by peer pressure and the fact that members of their family are smokers.
“Tens of millions of people have been exposed to branded cigarette packaging for decades and have never been encouraged to start smoking. To suggest that people are so easily influenced by the sight of a coloured pack is not only patronising, it’s downright offensive.”
As the people of Jakarta are embroiled in an ongoing debate on the effectiveness and impacts of the city administration’s anti-smoking campaign, one group has emerged as a new proponent for the pro-cigarette argument.
Komunitas Kretek, (clove-cigarette community) says it will promote kretek as one of the country’s cultural heritages.
The community’s coordinator for Greater Jakarta, Zulvan Kur-niawan, told The Jakarta Post recently that the community was not established to start a widespread campaign for everyone to start smoking.
“It’s not about that at all. It’s more about empowering those in the lower economic class, including the clove farmers, tobacco farmers, the factory workers, the street hawkers and many others,” he said.
Around 6 million Indonesians work in the clove cigarette industry, according to the government.
Governor Fauzi Bowo issued gubernatorial decree No. 88/2010 establishing smoking-free zones in May last year, revising a regulation ratified in 2005.
The regulation, which bans smoking rooms in offices, malls and completely prohibits smoking in all buildings, has drawn controversy since its issuance.
While many had voiced their approval of the regulation, numerous pro-smoking advocates, including Komunitas Kretek, said time and again that the decree was discriminatory toward smokers.
They alleged that the decree was backed by multinational pharmaceutical companies who aimed to bring down Indonesia’s clove cigarette industry.
According to Zulvan, the community’s main concern is the local sovereignty of livelihoods and cultural resources.
Komunitas Kretek was established in October last year. In the one year since its inception, the community has spread to numerous regions across Indonesia.
Today, the community has six regional offices.
At a recent discussion on the local cigarette industry here, many voiced their agreement with the community’s stance on clove cigarettes.
University of Indonesia economist Syamsul Hadi said that the government should protect the local clove cigarette industry as it was one of the few “100-percent Indonesian” industries in the country.
“Virtually every part of the industry, from upstream to downstream, is completely Indonesian: the farmers, the factory owners and workers, the distributors, the sellers and the market,” he said. “Clove cigarettes are part of the nation’s culture, and on that basis we have the duty to ensure the industry’s existence,”
City Council member Taufiqurrahman said that, so far, all arguments on the local clove cigarette industry had been one-sided. “The government and the people should not get too preoccupied with health issues and forgetting other aspects of the industry,” he said.
“The industry has contributed around Rp 60 trillion [US$6.72 billion] to state revenue every year and is the livelihood of millions of Indonesians. People should take those things into account when debating the industry,” he said. (mim)
TOBACCO advertising is banned in Australia, the US and Europe, and smoking indoors is against the law in many of the world’s major cities. But in fashion, it appears, the habit is still as fashionable as ever.
Cancer risk seems to be of little concern to Yves Saint Laurent, which is promoting and selling cigarettes bearing its designer logo.
The cigarettes, which come in a sleek black box with gold foil, are being marketed towards women in Asia and Russia.
They are accompanied by an advertisement featuring a model that looks uncannily like Kate Moss, who came under fierce criticism when she smoked on the Louis Vuitton catwalk earlier this year.
Online retailers, which sell the cigarettes for up to $44 per 200-cigarette pack, reveal that the product first launched in 1989.
Promotional script tells prospective buyers that the label’s “philosophy is to give theirtopcigarettes.biz/classic-cigarettes.”
It continues: “Creating a sense of appeal to female vanity and thereby making the woman who chose to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand or more attractive than a woman who did not smoke at all.”
The message is an uncomfortable one for countries like Australia, the UK and the US, where governments invest heavily in anti-smoking messages in order to help prevent the huge number of deaths each year caused by tobacco.
Deborah Arnott, chief executive of Action on Smoking and Health, said that Yves Saint Laurent should be ashamed of itself.
She told MailOnline: “Since the advertising ban preventing any advertising promotion or sponsorship by tobacco companies came into force smoking amongst young people has dropped by a third.
“We won’t see Yves St Laurent cigarettes on sale (in the UK), as tobacco companies are banned from using brandsharing to promote smoking in the UK, or anywhere in Europe.
“Sadly in Russia and many parts of Asia, young people are not yet protected from such tobacco industry tactics, and glamorous brands like YSL can be used to suck them into an addiction that will lead to death and disability.
“YSL should be ashamed of itself.”
Research from the American Lung Association reveals that more than 430,000 people in the US die every year from smoking-related diseases, including those who have heart attacks.
And according to Cancer Research UK, more than a quarter (28 per cent) of all cancer deaths in Britain are caused by smoking.
It added that tobacco is behind around 90 per cent of lung cancer deaths in men and more than 80 per cent of lung cancer deaths in women in the UK.
Yves Saint Laurent, who died in 2008, famously named a 1966 tuxedo for women called Le Smoking. It is a design that continues to influence fashion today.
YSL follows in the footsteps of Cartier and Pierre Cardin, which have also given tobacco firms permission to use their logo.
BY Tamara Abraham
For decades tobacco corporations have targeted women and girls with aggressive and seductive advertising that exploits ideas of vitality, independence, emancipation and sex appeal. If smoking rates for women can be boosted, it means big business — and billions of dollars — for the tobacco industry. But an increase in smoking among women means more devastation for global public health.
Advertising of so-called “slim” cigarettes exemplifies the industry’s scheme of addicting more women to tobacco. In 2009, Russia was the largest market worldwide for slim/ultra slim cigarettes. In just three years, from 2006-2009, slim cigarette sales increased by 91 percent in Russia. In order to increase corporate profits, PMI targets female smokers in Russia with slim and super slim variants of its popular brands. For example:
- Virginia Slims Uno premium cigarettes are sold in packaging that resembles a box of perfume. Women are further targeted by the Uno brand, according to PMI, in venues frequented by women, such as beauty parlors and nail salons. The original Uno packs come in black and white to fit a woman’s “mood.” The newest addition to the “Uno Collection by Virginia Slims,” Fresh, is marketed as a fashion accessory which has a flowery aroma that complements the smell of a woman’s hair and clothes.
- PMI renovated its mid-priced Muratti Slims brand in 2008, advertising heavily to women. The Muratti packaging has a jeweled surface and PMI claims that after the re-launch it “gain rapid acceptance among adult female smokers.”
Despite several attempts to quit he has once again been photographed puffing away on a cigarette.
Prince Harry was snapped taking a drag on some Marlboro Golds ahead of his the Walking with the Wounded challenge in the North Pole.
He is even believed to have taken cigarettes with him to the Arctic.
The third in line to the throne reportedly started smoking when he was at 14 while he was at Eton.
In 2003, when he left school, he was seen smoking contentedly in public for the first time while at a polo match at Cirencester.
His habit has been met with disapproval and last year while on holiday with his on/off girlfriend Chelsy Davy and her parents Charles and Beverley, they were both ticked off for their bad habit. Charles Davy apparently calls them ‘cancer sticks’.
In January 2007 he vowed to quit ahead of a sweeping army ban, but then in 2008 when he got back from Afghanistan he claimed to have quit, but he was seen smoking outside an airport terminal.
A source told the Sun newspaper: ‘Harry doesn’t seem able to give up once and for all. One reason he smokes is boredom.
‘He’s been learning to fly helicopters – which is great when you’re flying but there’s a lot of sitting around.’
In 2005 he wore patches to try and give up while going through tough officer training at the Royal Military Academy in Sandhurst.
If Harry is committed to one day quitting the habit, he could look to his stepmother Camilla Parker Bowles, who kicked her 40-a-day habit 10 years ago.
By Richard Hartley-parkinson
Menthol cigarettes are no harder to quit than cigarette-store.biz/info/non-menthol-newport-bestseller-lorillard-says, and they may actually be less likely to cause lung cancer, according to a new study.
The study, published Wednesday in the Journal of the National Cancer Institute, found that menthol cigarettes are no more harmful to the health of smokers than regular cigarettes and comes as the FDA is mulling what to do about menthol cigarettes. The 2009 Family Smoking Prevention and Tobacco Control Act barred tobacco manufacturers from adding candy-like flavors to their products — such as cloves and vanilla — but the law left a determination on menthol to the FDA.
“These findings should inform any decision-making process by the Food and Drug Administration to single out menthol cigarettes as uniquely more harmful than nonmenthol cigarettes,” wrote the authors of the new study, led by William Blot, PhD, of the International Epidemiology Institute in Rockville, MD.
More Addictive or Not?
Last week, the FDA’s Tobacco Products Scientific Advisory Committee (TPSAC) concluded that it is “biologically plausible” that adding menthol to cigarettes makes them more addictive and harder to quit.
Menthol is an alcohol that stimulates cold receptors. Found naturally in peppermint and corn oil, it masks the harshness of tobacco smoke and provides a cooling effect.
The TPSAC report is currently being reviewed by experts at the FDA Center for Tobacco Products, which is expected to provide a progress report on its review in 90 days.
In this week’s study, Blot and his team of researchers used data from the Southern Community Cohort Study (SCCS), an ongoing prospective cohort study implemented to examine racial disparities in cancer and other chronic diseases. The study involved nearly 80,000 residents of 12 southern states from 2002 to 2009; participants, who were between the ages of 40 and 79, were administered a computer-assisted personal interview by researchers.
Two-thirds of participants were African American and the rest were mostly white. The study participants were recruited through mailings to samples of the general population and at a community health center.
Smoking rates were very high in the cohort: 33% for black women; 36% for white women, 57% for black men; and 41% for white men.
Menthol Popular Among Blacks
Consistent with previous data, the SCCS data showed that 86% of blacks smoked menthol cigarettes, compared with only 23% of whites.
Opponents of menthol cigarettes have accused tobacco companies of targeting African Americans with their advertising, a claim that was supported by the TPSAC report.
Of those who reported smoking at least 100 cigarettes in their lives, 35% had already quit smoking by the time they enrolled in the study.
The prevalence of quitting among blacks who smoked menthols was the same as for blacks who smoked nonmenthols after adjusting for age, income, education, recruitment source, pack-years smoked, and body mass index. That contradicts what the TPSAC report concluded: that nonwhite smokers who smoke menthol cigarettes have more difficulty quitting than those who smoke nonmenthol cigarettes.
Among whites in the study, people who smoked menthols were actually more likely — 55% more likely — to quit smoking than whites who smoked nonmenthols (95% CI=1.41 to 1.70).
Follow-Up on Quit Rates, Lung Cancer
In 2008, researchers attempted to follow up with everyone in the SCCS database who had reported being a smoker when they were first surveyed. The survey also asked whether each participant smoked menthols or nonmenthols. To date, about 60% of the smokers have been contacted.
Among smokers who were followed for an average of 4.3 years, the odds of quitting smoking were the same for menthol smokers and nonmenthol smokers (OR 1.02, 95% CI=0.89 to 1.16).
Researchers then looked at lung cancer rates in the follow-up cohort, and found, not surprisingly, that lung cancer rates were higher for all smokers, regardless of menthol or nonmenthol status: The mortality rates were increased 10- to 16-fold among nonmenthol smokers and 5- to 14-fold among menthol smokers compared with those who reported never smoking.
When comparing menthol smokers to nonmenthol smokers, the overall risk of lung cancer among smokers of menthol cigarettes was actually 45% lower than for smokers of nonmenthol cigarettes (95% CI=0.47 to 0.90) across all races and genders.
Some have theorized that because menthol masks the harshness of tobacco smoke, it allows smokers to take longer drags, which could be worse for the lungs.
When comparing lung cancer death rates between smokers of the two types of cigarettes, researchers found that the pack-years-adjusted risk of lung cancer mortality was statistically significantly lower for smokers of menthol cigarettes compared with smokers of nonmenthol cigarettes (hazard ratio of mortality=0.69, 95% CI=0.49 to 0.95).
“The findings provide important new evidence that does not support claims that menthol cigarettes impart a greater lung cancer burden than nonmenthol cigarettes,” the study authors wrote. “Cigarette smoking remains the leading cause of premature death in the U.S., but undue emphasis on reduction of menthol relative to other cigarettes may distract from the ultimate health prevention message that smoking of any cigarettes is injurious to health.”
TPSAC Panel: Insufficient Evidence
In its report, the TPSAC panel said there was insufficient evidence to conclude whether smokers of menthol cigarettes have an increased risk of disease caused by smoking compared with smokers on nonmenthol cigarettes.
A spokesman for the FDA said the agency’s tobacco division is not granting interviews at this time.
The TPSAC report looked at more factors than just quit rates and lung cancer. It also determined that cigarette companies that sell menthol cigarettes target minorities and kids with their advertising; and that because menthol reduces the harshness of tobacco smoke, it might be more appealing to kids and get them hooked at an early age.
In the TPSAC report, the SCCS study was mentioned briefly, but TPSAC members said one of its weaknesses is its older study population “which may limit the generalizability of results.”
The authors of the SCCS study said some weaknesses of their study include the inability to tease out smokers who may have switched from one cigarette type to another; the possible misclassification of cigarette type; and the reliance on self-reporting of smoking status.
By By Emily P. Walker, MedPage Today
The co-president of this Brazilian and Cuban joint venture, Antonio Nacimiento, told ACN that the new line will be gradually introduced in the international market, starting this month; thus contributing to increasing hard currency incomes to the country.
The launching of the product in Cuba is due to April, and it will be available throughout all Cuban hotel, trade and gastronomic facilities.
According to sales manager Anderson Moraes, the new Premium product, with exquisite aroma, marks distinctively the existing cigarettes in the international market, mainly full of blond tobacco.
He noted that export strategies are directed towards Spain, France, Morocco, Japan, and other Asian countries because they are the higher consumers of black cigarettes.
The BRASCUBA factory, in Havana, is under renovation to improve its technology and train its personnel, aiming at meeting the clients’ increasing demands.
Moreas explained that nowadays, this enterprise exports its product to Spain, Dubai, Andorra, Albania, Germany, Mexico, Panama and Jamaica, among other nations.
The H. Upmann, Monterrey, Vega, Hollywood, H. Upmann Selecto, cigarette-store.biz/online/lucky-strike and Cohíba brands are included in the catalogue of the enterprise.
WASHINGTON, – Some U.S. advisory panel members say there is a lack of evidence to show menthol cigarettes expose smokers to
higher risk of disease, boosting shares of top-menthol maker Lorillard Inc on Tuesday.
“The evidence is insufficient to conclude that smokers of menthol cigarettes face a different risk of tobacco-caused diseases than smokers of cigarette-store.biz/info/non-menthol-newport-bestseller-lorillard-says,” advisers to the Food and Drug Administration said in part of a proposed report due to the agency later this month.
However, other members of the FDA’s tobacco advisory panel said the minty flavoring might make cigarettes more addictive.
Their comments, released by the FDA late on Monday, come as the agency’s advisers prepare to deliver their final recommendation by March 23 on whether to ban or otherwise restrict menthol cigarettes.
An outright ban could knock the U.S. tobacco market, where menthols make up roughly 30 percent of the nation’s more than $83 billion in annual cigarette sales, according to Euromonitor International.
Several analysts said the proposals’ two views essentially offset each other, making it still unclear how the FDA’s panel will finally come down on the issue.
Davenport & Co analysts continued to urge investors to be cautious. “We continue to expect the (tobacco) committee could recommend a ban of menthol in cigarettes,” they said in a research note on Tuesday.
Overall, the initial drafts from just two chapters of an eight-chapter preliminary report are still troubling for the industry, Stifel Nicolaus analysts said. “We cannot call these chapters a net positive for the U.S. tobacco stocks.”
The FDA is not bound to follow its panelists’ advice and has no deadline for action. Lorillard and Reynolds American Inc’s (RAI.N) R.J. Reynolds Tobacco Co have also sued to block the agency from considering the panel’s recommendations.
The FDA is weighing the impact of menthol cigarettes in the wake of a 2009 law giving it regulatory power over the industry. The measure specifically bans chocolate, fruit and other flavorings that lawmakers said enticed youth to start smoking.
But the law stopped short of a ban on mint-flavored mentholated cigarettes and instead called on the FDA to seek advice from a panel of outside experts before determining whether menthol cigarettes should also be taken off the U.S. market.
A ban on menthol would hurt Lorillard, whose Newport brand is the top-selling menthol cigarette in the nation, accounting for 13 percent of all cigarettes sold and more than one-third of all menthol ones.
On Friday, Lorillard and Reynolds filed suit to block the FDA’s consideration of the panel report in making the final decision, saying panelists are biased. R.J. Reynolds sells the Kool brand and a menthol version of its Camel product. [ID:nN25138916]
Altria Group Inc’s (MO.N) Philip Morris also sells a menthol version of its Marlboro cigarette unit and has spoken out against a ban. It is not part of the lawsuit.
Lorillard shares rose 1.6 percent to close at $77.98 on the New York Stock Exchange after gaining more than 5 percent in premarket trading. Reynolds American fell almost 1 percent to $33.99 after gaining as much as 1.5 percent premarket.
Separately on Tuesday, the FDA said it was kicking off its review of dissolvable tobacco products, something also called for under the 2009 law. A report from the same tobacco advisory committee is due by March 22, 2012, according to the agency’s notice, posted online at bit.ly/ib0InV.
Such products, made by Star Scientific Inc (CIGX.O) and R.J Reynolds, include tobacco powder and come as dissolvable mouthstrips, breathmint-like tablets and toothpick-like sticks.
Critics argue they are just as dangerous as cigarettes and that their smokeless form and variety of flavors also attract children and teenagers. Companies tout them as an alternative for smokers faced with a growing number of smoke-free places.
By Susan Heavey
Imperial Tobacco is to launch a new packaging for its Davidoff Classic and Davidoff Lights and Davidoff Gold cigarettes to celebrate the Chinese New Year. Exclusive to duty-free and travel-retail, the new outer sleeve with a gold floral design embellished with Chinese calligraphy will be available at key locations throughout Asia as well as selected airports in the Middle-East, Europe and the US.
According to the supplier, the special edition will create “additional awareness and excitement around the Davidoff brand” in a 15-day period of expected growth in passenger figures and higher propensity for gifting.
Imperial Tobacco brand marketing global duty-free Nigel Ng said: “With this festive edition of Davidoff, we are able to connect our consumers more closely to the brand. The presentation is perfect for this widely celebrated holiday—either as a gift or for self-purchase. We are very excited about this offer and are looking forward to creating further similar initiatives for the duty-free market.”
The Davidoff Chinese New Year edition will be launched in the first week of January at airports in Hong Kong, Seoul, Singapore, Tokyo, Osaka, Shanghai, Beijing, Dubai, Sharjah, Doha, Amsterdam and certain US locations.
The products — Camel Sticks, Strips, and Orbs — were being tested in Columbus, Ohio, Indianapolis, Ind., and Portland, Ore. According to a letter from R.J. Reynolds (PDF), the products were removed for “further refinements.” The company said in the letter it plans to “reintroduce Camel Dissolvables in the future.” It did not specify where or when they might be reintroduced.
Health advocates have opposed dissovable tobacco products for being too attractive to children. The products’ packaging is similar to that used for candy and gum, with flavors the Drug Free Action Alliance described as “kid-friendly.”
According to the Alliance, the annual Monitoring the Future survey showed a significant decline in the use of smokeless tobacco by teens in middle school and high school between the mid-1990s and the beginning of the 2000s.
This year’s results from the survey showed that use is increasing. Among twelfth graders overall, for example, 8.5 percent reported using smokeless tobacco in the past month. When the data is narrowed to males only, the number of users — 15.7 percent — nearly doubled.
By Benjamin Chambers
NEW YORK – Convenience store retailers have found initial trial levels of the new Newport Non-Menthol cigarettes to be about average, with much of the initial consumer interest attributed to temporary pricing, according to an exclusive CSP-UBS Tobacco Survey.
“Most customers buying Newport Non-Menthol don’t have a strong loyalty to another brand and are trying them because of the price and the Newport name recognition,” one retailer stated. “After the buy down expires, only those customers that have developed a loyalty to the brand will continue to buy them.”
Retailers ranked the trial level at an average of 5.1 on a scale of one to 10, according to the survey, which included 108 retailers representing more than 15,000 convenience stores.
Trial primarily was attributed to the temporary $1.65 buydown, which is set to expire in January. About 76% of respondents said they didn’t feel Newport Non-Menthol would sell as well when the buy-down ends.
As one retailer put it: “Sales will fall when off-invoice is pulled. The drop will be predicated on the amount of discounting removed and when. If moved in line with other Newport discounting, sales will fall by 66% minimum.”
Lorillard declined to comment on the survey. “We do not comment on future marketing and/or promotional plans for any of our brands,” a company spokesman said, adding that it is also too soon to comment on how Newport Non-Menthol is doing as it only entered the market in November.
UBS tobacco analyst Nik Modi, however, explained that now was a good time to begin tracking Newport Non-Menthol sales. “While we realize it’s still too early to make an ultimate assessment on the success of Newport Non-Menthol, we wanted to pursue this survey in order to create a point of comparison for future surveys.”
A majority (89%) of respondents said Newport Non-Menthol users switched from other brands, with the remaining 11% saying they were new customers. Retailers also ranked expectations of initial repeat levels at a little below average, at about 4.4 on a scale of one to 10.
“It appears that it will pull from Pall Mall cigarettes and some of the low-ends for now,” one retailer stated. “It could also pull from Marlboro and Camel, if they keep emphasizing that this is an introductory price on a well-known brand-name extension.”
Most respondents characterized the overall in-store execution of the launch as good (38%) or excellent (16%). “Product was available the day they said it would be; there have been no out-of-stocks or shortages,” one retailer said. “The sales have been very strong, which I expected with the deep discount.”
However, not all retailers were happy with the launch, with 30% rating it fair, and 17% rating it as poor: “Some stores struggled to get reps in upon launch. Many stores had advertising placed in unauthorized positions not following instructions agreed to by the account manager.”
An area of optimism for Lorillard is that it newest cigarette appears to be drawing from other non-menthol brands, such as Marlboro and Camel, and not from the core users of Newport Menthol. Although 78% percent said Newport Non-Menthol was competing with the core Newport product, 77% said they did not believe Newport Non-Menthol was confusing the core Newport customer. “Most trials are not from menthol customers; it is Marlboro and Camel customers trying it,” one retailer said.
“The good news is that Newport Non-Menthol is largely incremental to the Newport franchise with minimal cross-over consumption,” Modi told CSP Daily News.
In late October, UBS tobacco analyst Nik Modi estimated that Newport Non-Menthol could take 0.5% share of the total cigarette category over a 12-month period. Factoring in the $1.65 off-invoice discount, the report estimated that the launch could produce $100 million in incremental sales but remain neutral to earnings.
In late October, Lorillard’s director of investor relations Bob Bannon told CSP Daily News, “As the non-menthol segment of the cigarette industry accounts for approximately 70% of total sales, our recent national launch of Newport Non-Menthol was an opportunistic move designed to leverage Newport’s strong brand equity among adult smokers into this large market segment.”
So what might the future hold for the product? Modi summarized, “The true test will be how Newport Non-Menthol sells once the introductory pricing ends. Retailers don’t seem to think it will, but it’s still very early.”
By Linda Zid
Gov. Chris Gregoire called out the R.J. Reynolds Tobacco Co. on Monday, saying a special-edition line of Camel cigarettes marketed with Seattle imagery is “a one-way ticket to disease and addiction.”
R.J. Reynolds is rolling out a line featuring so-called hip cities around the country, including New Orleans, Austin, San Francisco and Las Vegas.
The Seattle pack states: “Home of grunge, a coffee revolution and alternatives who’ll probably tell you they’re only happy when it rains. It’s the smell of vinyl in that hidden record store, that worn T-shirt and a ticket stub with a scribbled phone number — all with the bold spirit of our Gold Rush ancestors who didn’t think twice before breaking free for the glowing future ahead.”
Gregoire said she is “alarmed and disappointed” by the packaging, which features the iconic Pike Place Market and Mount Rainier.
“We have worked hard to help people break free from tobacco addiction and the suffering and death it causes individuals and families” the governor said in a prepared statement Monday. “Washington has 320,000 fewer adult smokers and 65,000 fewer youth smokers than before we started our Tobacco Prevention and Control Program 10 years ago.”
She added: “I call on R.J. Reynolds to halt their cynical campaign and not use our local landmarks for their gain.”
Mary Payne, a spokeswoman for North Carolina-based R.J. Reynold said the marketing is directed at existing adult customers.
“We certainly agree that youth should not use tobacco products,” she said in an e-mail to seattlepi.com. “Nothing in this promotion is an effort to appeal to youth.”
The promotion is part of a “Break Free Adventure” contest, and all promotion is done through e-mail, mail or an age-restricted website.
“Additionally, these packs, like all packs of cigarettes, are sold behind the counter at retail (non-self-service), and their sale is age restricted,” Payne said.
A code of conduct outlined on the company’s website says advertising campaigns should not “suggest that smoking is essential to social prominence, distinction, success or sexual attraction, nor shall it picture a person smoking in an exaggerated manner.”
The packaging also drew fire from King County Executive Dow Constantine, who said he was “offended by this multinational corporation appropriating our iconic regional images and culture to rope young people into deadly tobacco addiction.”
The campaign has also ruffled feathers in other featured cities, and was criticized last week by the Campaign for Tobacco-Free Kids.
“It is deeply disturbing that RJR is using the good name and hard-earned reputation of these great American cities to market deadly and addictive cigarettes, especially in a way that blatantly appeals to children,” the organization’s president Matthew Myers said. “Certainly the citizens and leaders of these cities do not want to be associated with a product that kills more than 400,000 Americans every year.”
Public officials in New York and San Francisco called the campaign “cynical” and shameful.
“This 10-city adventure game shamelessly appeals to youth by featuring cities, including San Francisco, that are associated with independent music, trendiness, rebellion and freedom,” San Francisco officials said in a letter to R.J. Reynolds.
By AMY ROLPH
LAS VEGAS – Limited edition boxes of Camel cigarettes will soon arrive in stores across the country. The boxes feature nine popular destinations and the famous Route 66. It is part of Camel’s “Break Free Adventure” marketing campaign. Las Vegas made the cut.
The campaign is sparking controversy.
“The fact that they’re designing a cigarette pack around our wonderful city just really shows what lengths the tobacco industry will go to to market their product and hook more people,” said Southern Nevada Health District Tobacco Control Coordinator Maria Azzarelli.
Others disagree with the health district and welcome the publicity. “I want that pack,” one Las Vegas resident said. “Cigarette smoking is bad. I smoke. It’s bad, but if it’s going to help the different cities’ economy, why not?”
The special-edition pack that features Las Vegas reads, “Vegas baby, the keeper of oh so many good times. Camel honors the oasis in the desert–built entirely for people of all walks to break free.”
Critics say R.J. Reynolds Tobacco Company markets Camel cigarettes as cool, fun, and rebellious in an effort to appeal to kids.
“What they’re trying to do is associate Camel cigarettes with some of the most trendy and popular U.S. cities, places like Las Vegas, Seattle, Austin, San Francisco,” said Campaign for Tobacco-Free Kids Vice President of Communications Vince Willmore. “We think it is really appalling that R.J. Reynolds is using the good name and images of these cities to market a deadly and addictive product.”
“We certainly agree that youth should not use tobacco products, and that’s a guiding principle and belief at R.J. Reynolds Tobacco Company,” said R.J. Reynolds Spokesman David Howard. “We market our products only to adults who are aware of the risks of tobacco use and have made the informed decision to use tobacco.”
Officials in San Francisco and New York have already called on R.J. Reynolds to pull the campaign. The packs are scheduled to hit stores next month and are scheduled for sale through January.
THE LAWYERS of Lorillard have come to Boston to insult the intelligence of a Suffolk County jury. The company is defending itself against the family of Marie Evans, who died from lung cancer in 2002 at the age of 54. Evans’ son Willie says that in the late 1950s, when his mother was 9 years old, a detail man for Lorillard’s Newport cigarettes cruised the streets of her then-segregated Orchard Park projects handing out free samples to its African-American residents, including children — and her.
Evans, who gave a deposition before her death, at first traded the samples for candy. By the age of 13, she began smoking them and began the slow march to a premature death. When the trial began last week, Evans’s younger sister, Leslie Adamson, said a man in what looked like a Frosty truck handed her free cigarettes when she was only 7 or 8. Though smoking itself was much more common back then, even to the point where candy cigarettes were considered normal, Massachusetts had a law in place forbidding the distribution of free samples to children.
“There were always kids playing in the area and they couldn’t miss a white man, in a white truck, handing out cigarettes,’’ Adamson told jurors. “They came running whenever the truck came.’’ Lorillard’s defense essentially was: show us the grainy 1950s black and white newsreel of the white man in the white truck in the black community. It also blamed the victim for not quitting her addiction after the government put warning labels on cigarettes in the 1960s. This defense is standard procedure for a tobacco company, but this is not a standard case.
For all of the tobacco lawsuits filed across the nation in the last three decades, this may be the first of its kind that directly challenges one of the few pillars of rectitude in the tobacco industry, the claim that it never markets directly to children. Lorillard’s hope is that it can win this particular battle either by proving this particular white man in the white truck never existed, or that all this case is about is another weak, dumb consumer whose family is trying to cash in on her death.
But the evidence is quite clear that in the battle of hooking young African-Americans on Newport, Lorillard won the war. It is without dispute that tobacco companies profiled and preyed on the most vulnerable sectors of society, with a key target being low-income African-Americans. Lorillard has been so successful with this group that, according to federal statistics, 80 percent of black teens that smoke choose to smoke Newport. It by far remains the most popular cigarette among African-American adults, favored by more than a 3-to-1 margin over the next-favorite product, Kool.
In a 1978 document, Lorillard boasted, “The success of Newport has been fantastic during the past few years. Our profile taken locally shows this brand being purchased by black people (all ages), young adults (usually college age), but the base of our business is the high school student. It is the ‘in’ brand to smoke if you want to be one of the group.’’
Whether that gets down to practices that reach back to free samples to kids in Orchard Park is for the jury to decide, but what is clear is that success for Lorillard is a tragedy elsewhere. Despite smoking rates falling in general, low-income citizens smoke at much higher rates and those ranks disproportionately include African-Americans, who have the highest incidence of lung cancer.
It is no secret why Lorillard is attempting to fudge and obfuscate history. Just last month, CEO Murray Kessler crowed to investors, “Newport sells today almost the same number of sticks it did 10 years ago, while during the same time the industry has declined 27 percent. Newport volume this year is growing. It is my opinion that this growth stems from a superior product, consistent message and a carefully crafted regional promotional strategy.’’ We know where those sticks are sold and who smokes them. The death of Marie Evans, whether or not it began with a white man in a white truck, was due to a carefully crafted ghetto strategy.
By Derrick Z. Jackson
An e-cigarette retailer insists the product is known to help smokers who have the intention to quit smoking.
E-Cig Trading director Allen Foo said: “It works just like a nicotine patch and nicotine gum which is to give user the nicotine fix.
“But, there’s more to smoking than just getting the nicotine fix. There is a certain fixation about smoking: The way you hold the cigarette, the puffing and seeing the smoke coming out of your mouth.
“The e-cigarette offers the same smoking experience: You hold it like a cigarette, you puff it like you do a cigarette, and you’ll see ‘smoke’ coming out of your mouth like a cigarette. Except that it’s not a smoke, it’s vapour.”
Foo said some of his customers have managed to quit smoking two months after switching to e-cigarette.
“Once they get used to the e-cigarette, they get uncomfortable with the smell of regular cigarette fumes. So, they will stop smoking the regular cigarette for good. Following that, they switched to the low-nicotine cartridge and eventually they will stop needing the nicotine fix.”
Foo explained the time taken to quit smoking varies from one customer to another.
“Smokers know smoking is bad for health. But, it’s not the nicotine which makes smoking harmful. Nicotine is like caffeine to a coffee drinker: It’s addictive. The e-cigarette is an alternative for those who need the nicotine fix with minimal damage to their body and those around them.”
The battery-powered, non-flammable device claims to provide a smoking experience without the danger of fire, flame, tar, carbon monoxide and other harmful substances found in a regular cigarette.
Instead of smoke, the device releases vapour, which contains vaporised nicotine and is delivered straight to the blood stream via the lungs, giving the smoker an instant fix.
It is also claimed the odourless vapour allows the smoker to smoke in a closed-environment without causing discomfort to others in the same room.
One e-cigarette user, Philip Oon, said he switched to the e-cigarette because his wife doesn’t allow him to smoke inside the house and would scold him if he does.
“It took me awhile to get used to it and I would smoke up to two cartridges a day. Now, I’ve managed to reduce it to one cartridge a day. One cartridge would cost me RM3 and it saves me RM7 everyday as I often used to smoke a 20-cigarette pack a day.”
Each cartridge is equivalent to 15 to 40 cigarette sticks or 100-150 puffs, depending on the brand and make.
The e-cigarette starter pack cost ranges between RM40 and RM350, depending on the brand and model.
A nicotine-free flavoured cartridge is also available for sisha smokers.
How e-cigarettes work
While a regular cigarette contains over 4,000 harmful chemicals — including 43 cancer-causing (carcinogenic) compounds, an e-cigarette claims to contain only water, nicotine, propylene glycol, and flavouring that emulates the cigarette flavour.
The e-cigarette is made up of three components — the battery, an atomiser (or vapouriser) and the cartridge.
The product works when a smoker inhales at the end of the cartridge whichs hold the nicotine. The atomiser then heats up the nicotine into vapour form. The smoker then inhales the odorless nicotine vapour like they would inhale smoke from a regular cigarette.
An orange LED will light on the other end of the cigarette to imitate the actual smoking experience.
Association of Standards Users: A fag is a fag
Malaysian Association of Standards Users chief executive officer N. Ratna Devi feels Malaysia shouldn’t allow e-cigarettes to be made available here, since The World Health Organisation (WHO) does not endorse the product as a replacement therapy for nicotine or smoking.
Stating Malaysia should apply a similar principle, she said: “This is to ensure the safety of potential users.
“WHO has stated no rigorous, peer-reviewed studies have been conducted showing the e-cigarette is a safe and effective nicotine replacement therapy. The purchase of e-cigarette should be strictly governed.
“Since the component being consumed is nicotine, the Drug Control Authority should play a leading role,” said Ratna, adding that cigarettes of any kind is harmful to health.
The Foodtown and Woolworths supermarket chains will remove the words “light” and “mild” from cigarette adverts on their online shopping websites, after the Herald told them of an official warning against using the “potentially misleading” terms.
The Commerce Commission in 2008 issued a public warning to New Zealand’s three main tobacco companies over “light” and “mild” on tobacco packaging, saying the terms may mislead consumers and therefore risked breaching the Fair Trading Act.
The commission said consumers may believe they were exposing themselves to less harm by smoking those cigarettes, but there was “no such thing as a safe, or safer, cigarette”.
British American Tobacco NZ’s head of corporate and regulatory affairs Susan Jones said her company, and rivals Imperial Tobacco and Philip Morris, had all stopped using the terms light and mild on their products. The three companies’ products accounted for 99 per cent of tobacco sold in New Zealand.
On the virtually identical cigarette pages of their shopping websites, Foodtown and Woolworths – part of the Progressive Enterprises group – have each been offering around 10 light or mild brands.
These are in addition to products with colour names, like gold or blue, and the use of new descriptive words like “subtle” or “mellow” – which tobacco control campaigners say are the new code words, well understood by smokers, to denote light or mild.
Progressive’s general manager of merchandise Murray Johnston said last night, “We had not been advised by the Commerce Commission that advice regarding cigarette labelling had been given to cigarette producers. Now that we are aware of this issue, the information on our online shopping websites will be changed within 24 hours.”
The commission said it was not aware supermarkets were using the light and mild descriptors for tobacco on their websites. It would be “assessing the information to see what, if any, further action may be appropriate”.
The Ministry of Health said that, in response to a complaint, it was seeking legal advice on whether new phrases being used on cigarette packets breached the smoke-free environments laws:
“The ministry is interested in ensuring that terms that could potentially mislead consumers are not used on tobacco products.”
But the smoke-free act and regulations did not cover use of potentially misleading terms such as light and mild.
Associate Professor Nick Wilson and colleagues at Otago University found last year in a study of 1208 discarded cigarette packs, that 8 per cent had colour words like “original silver”, indicating the contents were what used to be called light or mild, while 2 per cent carried words suggestive of mildness, like “refined”.
They said in the NZ Medical Journal that when the words light and mild were banned from tobacco packets overseas, manufacturers kept these cigarettes on the market and applied new words like smooth and fine.
Before the new rules came into effect, they developed new packet colour differences to help smokers to continue to identify the light and mild brands.
The researchers want the Government to force all tobacco into plain packets with pictorial health warnings – the policy which will come into effect in Australia in 2012 and which has been promoted by submitters at the New Zealand Maori affairs select committee’s tobacco inquiry.
By Martin Johnston
Nzherald, Jun 22, 2010
CHICAGO, – Philip Morris International (PM.N) said on Monday it had reached two deals to buy tobacco leaf directly from some 17,000 farmers in southern Brazil.
PMI’s Brazil affiliate, Philip Morris Brazil, said the tobacco purchased in the new arrangement will account for about 10 percent of its global supply needs and will allow the company to improve cost efficiencies and better align its supply with market demand.
The deals with Alliance One International (AOI.N) and Universal Leaf Tabacos Limitada (UVV.N) are expected to be completed by the end of the third quarter, according to a company statement. The transactions need to be approved by Brazilian authorities.
Philip Gorham, an analyst with Morningstar, said the move probably would not affect PMI much financially because tobacco costs represent a small percentage of total operating costs.
“This is really just a shift in how they get their raw tobacco,” Gorham said. “It’s not going to impact their earnings much at all.”
Universal has a similar deal in the United States that allows PMI to buy its own tobacco and process it with dealers, said Karen Whelan, vice president and treasurer of Universal.
AOI, a North Carolina-based tobacco merchant, said its Brazilian unit would give PMB contracts with about 8,500 farmers and would sell some of its inventory management software and other related assets to PMB.
Universal said it signed over about 20 percent of its contracts with farmers in Brazil.
PMI shares rose 0.7 percent. AOI shares fell 4 percent and Universal Corp slipped 1 percent in afternoon trading.
By Emily Stephenson and Maureen Bavdek
Many in the medical field might raise an eyebrow upon hearing that cigarette smoke can be good for one’s health, given the numerous findings
relating tobacco use to an increase in the risk of cancer.
Yet an Indonesian nanochemistry scientist is treating thousands of cancer patients in her clinic with modified cigarettes.
Seventy-one-year-old Greta Zahar, who holds a PhD in nanochemistry from the Bandung-based University of Padjadjaran, has been researching and developing specially treated cigarettes and cigarette filters, which she dubs the Divine Cigarette and Divine Filter, for more than a decade. She developed a detoxification process called balur (smear) treatment, which uses smoke from Divine Cigarettes as a conduit to capture and
extract poisonous metal such as mercury from the body – a process she believes can be beneficial in treating cancer and several other diseases.
Her clinic, Griya Balur, in East Jakarta, has treated more than 30,000 patients, mostly stage three-to-four cancer sufferers, since 1998, she said. Not all patients can be helped and not all complete the full treatment. However, there are several outstanding cases in which patients in the late stages of cancer have significantly recovered after going on the treatment.
Her findings and treatment method were noted by Malang-based molecular biologist Sutiman B. Sumitro and GP Saraswati Subagjo.
The two changed from skeptics to proponents of Divine Cigarettes and the balur treatment when their spouses recovered from cancer after undergoing treatment with Greta. Since then, they have been working on bringing the science behind the Divine Cigarette and balur treatment up to date, by founding the Free Radical Disintegration Research Center. Saraswati also opened her own balur treatment clinic called Rumah Sehat (Healthy House) in 2007 in Malang.
As expected, it is difficult to take the idea of cigarettes as medical treatment into public discourse, Sutiman said. The idea contradicted the mainstream belief that tobacco use is detrimental to health, he said. Sutiman, a non-smoker, said he needed a super computer to do the research to provide solid evidence. Research funds, however, were lacking, he said.
When Australian businessman and former diplomat Murray Clapham underwent the treatment, he wrote an opinion piece in The Jakarta Post about the possibility of specially treated cigarettes as beneficial to health.
His op-ed received a flurry of comments, mostly disagreeing with his claim and assuming that Clapham was a tobacco lobbyist. In his piece, he related Greta’s findings without specifically elaborating on them. Australia’s Sydney Morning Herald newspaper also picked up the “bizarre” claim as news.
According to the World Health Organization (WHO), tobacco use is the single most important factor in the risk of cancer. It is responsible for 1.8 million cancer deaths per year. WHO also states that lung cancer kills more people than any other cancer – a trend that is expected to continue
until 2030, unless efforts to control global tobacco are greatly intensified.
In Indonesia, a country ranked as one of the top three cigarette consumers in the world with a booming tobacco industry, around 70 percent of Indonesian men older than 20 smoke and 400,000 Indonesians die each year from smoking-related illnesses, according to the WHO. Given the harmful effects of smoking, Muhammadiyah, one of Indonesia’s largest Muslim organizations, released an edict that smoking was haram
The scientists explained they were not challenging the claim that commercial cigarettes were toxic.
They said they were challenging the notion that nicotine and tar had detrimental effects to people’s health. Their hypothesis is that commercial cigarettes are dangerous as they contain traces of mercury, a highly toxic metal.
Using biradical theory, Greta developed Divine Cigarettes and Divine Filters by inserting aromatic “scavengers” – substances that react with and remove particular molecules, radicals, in this case mercury. She produces her own cigarettes and filters for her clinic and has developed 38 types of cigarettes.
Greta said that mercury was safe as long as it remained in the ground, but as mining activities boomed in the 1970s more mercury rose into the air. Mercury, combined with pollution and ozone layer destruction – which creates harsher UV sunrays – becomes dangerously radioactive, she
Greta said that amalgam tooth fillings, containing elements of mercury, and vaccines with mercury-based thimerosal preservatives, were important factors in the risk of cancer and autism in children.
WHO has confirmed that mercury contained in dental amalgam is the greatest source of mercury vapor in non-industrialized settings, exposing
the population to mercury levels significantly exceeding those set for food and air. There are two opposing views from scientists on whether mercury exposure from amalgam fillings causes health problems. One side says that there is not enough evidence to prove it and the other says it does have detrimental effects.
On thimerosal, the WHO’s Global Advisory Committee on Vaccine Safety, concluded that there was currently no evidence of mercury toxicity in infants, children or adults exposed to thimerosal in vaccines.
The balur treatment seeks to detoxify the body of mercury, Greta said. Patients lie down on a copper table. Two clinical assistants apply oil solutions to the skin with rubbing and smacking motions to open up the pores. The assistants then fill a large rubber syringe with cigarette smoke, then cover the whole body with smoke. Then they wrap the patient in aluminum foil.
“Usually after three months of treatment, their condition significantly improves. But they still have to be careful,” she said.
At her clinic, Greta demonstrated how the smoke entered the body. She filled the rubber syringe with smoke, positioned it on her head and pushed out the smoke so it covered the skin, entering the pores.
She repeated the process on the forearm of patient Ala Sulistyono. The smoke entered Ala’s forearm and left a flaky brown residue.
Nicotine is a chemical compound that is miscible with water and easily penetrates the skin. She said that the smoke could reduce the amount of toxins inside the body into nanoscale and extract them from the body.
Ala, who was diagnosed with stage three liver cancer in 2008 and was given around six to eight months to live, said that her health had
significantly improved after following the treatment. It has been 21 months since her diagnosis, Ala said.
She added that the process was not pleasant, but that it worked for her. She continues to have blood tests and CT scans to document her improvement and she sends the results to Sutiman in Malang.
Lung specialist from the University of Indonesia Ahmad Hudoyo said that new breakthroughs in medical treatment should undergo
evidence-based research. He said that they needed to be experimented with on animals and cell cultures before being tried on humans. “If there is no evidence, doctors cannot suggest it,” he said. “What’s important is the research should be transparent and be reviewed by other scientists,” he said.
Sutiman aims to undertake more research on Divine Cigarettes and its possible health benefits, as well as seek funding. He said that
long and thorough research, as well as much more evidence was needed before they could publish their findings in international science journals for peer-review.
Greta, however, was not interested in seeking acknowledgment from international scientists. She said the findings in her 13-year PhD research on bi-radical development had not been given any consideration.
“I say that’s a waste of time [seeking acknowledgement from international scientists],” she said. “What’s my purpose? I want to help people. Do I need to announce that everywhere?
“Do we need proof from abroad that this country is special? If people consider you as tempeh, that’s good enough,” she said, lashing out on the Western medical sector’s perception of Indonesian scientists.
“Pak [Su]Timan has assumed a role the international community will accept,” she said of Sutiman’s approach. She said that she only laughed when she heard Clapham wrote an op-ed that provoked many comments. “I say to him, ‘Take that!’ but I also say ‘I am proud of you because you’re brave to set a fire.’”
Prodita Sabarini, The Jakarta Post
The slogan on Camel’s smokeless, spitless tobacco product sums up local youth educators’ worries.
“Children can hide it so easily,” said Trudy Higgins-Edison, a health educator with the Fort Bend Independent School District. “It looks like an Altoid pack and kids can easily share them with friends.”
Higgins-Edison showed off the product – called Snus – at a community forum Tuesday. Local and state educators met at First United Methodist Church to discuss new challenges in preventing drug use in children.
The product, released here about a year ago, is the tobacco industry’s answer to a declining number of cigarette smokers, Higgins-Edison said.
Adult smokers in Texas dropped 5 percent between 1993 and 2007 – from 23.7 percent to 18.5 percent, she said.
Like dipping tobacco – or dip – snus users press tobacco against their gums so nicotine can be absorbed into their blood. The new, more socially acceptable product, is sold in a colorful tin, comes in mint flavors, and doesn’t involve spitting a wad of tobacco, Higgins-Edison said.
Instead, tins contain 10-12 pouches of tobacco, which users discard after about 30 minutes.
“To me, it looks like the new hip, trendy product,” she said.
It could also be hidden from parents and teachers, forum attendees agreed.
“If you saw this, you could easily mistake it as gum,” Higgins-Edison said of Marlboro’s version of snus.
Educators said they were worried children might perceive the product as safe. While risks for heart disease and lung cancer are decreased in tobacco users who don’t smoke, risks for mouth cancers, pancreatic cancer and nicotine addiction remain, Higgins-Edison said.
The tins, which cost about $2.85, do not list the amount of nicotine and cancer-causing chemicals.
“You’re not quite sure what you’re getting,” Higgins-Edison said.
Messages on the pack warn of mouth cancer and advise selling to minors is prohibited.
But educators said kids have little problem getting tobacco products, and the new products might be especially appealing.
Tobacco companies are also testing several mint-flavored products that are completely dissolvable, educators said. Camel Orbs – a new product being tested in other parts of the country – were attacked recently by the U.S. journal Pediatrics for resembling Tic Tac mints.
The study said the mint-flavored pellets are packed with nicotine that can poison children and lure young people to start using tobacco.
A spokesman from Camel’s parent company, R.J. Reynolds, responded that Orbs were marketed only for adults and come in child-resistant containers.
Reynolds American Inc., the second- largest U.S. tobacco company, plans to raise prices on all of its cigarette brands after it increased its share of U.S. smokers in the first quarter.
Reynolds’ R.J. Reynolds Tobacco Co. division notified wholesalers yesterday it will charge 8 cents a pack more for top-selling camel cigarettes, pall-mall cigarettes and several other brands, David Howard, a company spokesman, said today. Distributors’ list prices for Carlton, lucky-strike cigarettes and other brands will climb by 33 cents a pack, he said.
The increases take effect May 12, two days after an 8-cent- a-pack increase by Altria Group Inc.’s Philip Morris USA, the largest U.S. producer. Reynolds boosted its share of U.S. smokers by 0.2 percentage point to 27.9 percent last quarter, helped by Pall Mall sales.
Reynolds, based in Winston-Salem, North Carolina, won’t explain why it’s raising cigarette prices, or disclose their average retail prices, Howard said. The increases cover more than 20 brands and varieties, he said.
Reynolds advanced 64 cents to $52.17 at 4:15 p.m. in New York Stock Exchange composite trading. The shares have declined 1.5 percent this year.
CANBERRA—Australia’s government said Thursday it plans to ban brand labels and other marketing imagery on cigarette packaging by 2012, in a world-first move that that drew vows from the cigarette industry to fight the measure.
It comes as Canberra also said it will hike the excise on cigarettes by 25% from midnight Thursday, raising 5 billion Australian dollars (US$4.62 billion) over the next four years to be used to fund public hospitals. The measure will increase the price of a pack of 30 cigarettes by around A$2.16. Cigarette generally cost A$12 to A$15 in Australia currently, depending on the brand.
“Cigarettes kill people, therefore the government makes no apology whatsoever over what it’s doing,” in banning branded packaging, Prime Minister Kevin Rudd said.
“Tobacco companies will hate this measure. They will oppose it. Nonetheless, this and other measures will help to reduce smoking,” he said. “This sort of thing should have been done by governments years ago.”
The new laws will prohibit the use of tobacco industry logos, colors, brand imagery or promotional text on tobacco product packaging—other than brand and product names in a standard color, font style and position.
Aside from mandated health warnings—including graphic images of smoking-related illnesses–the packaging will have only basic product information to help retailers distinguish between brands and to minimize the risk of counterfeiting.
Mr. Rudd wants the legislation to be in place by January 1, 2012, with the ban to take effect by July 1 of that year—an extended time frame that suggests a confidence his government will win the next federal election due by April 2011 at the latest, but which also acknowledges the possibility of a protracted court battle with the tobacco giants.
“Tobacco companies are going to die in a ditch opposing this sort of packaging,” Mr. Rudd said.
Cigarette companies say they are looking at legal options to oppose the advertising ban.
“Introducing plain packaging just takes away the ability of a consumer to identify our brand from another brand and that’s of value to us,” Imperial Tobacco Australia spokeswoman Cathie Keogh told Australian Broadcasting Corp. radio.
“It really affects the value of our business as a commercial enterprise and we will fight to support protecting our international property rights.”
A spokeswoman for British American Tobacco Australia said the company believes the plain packaging proposal will “not hold up to close scrutiny.”
“Governments around the world, including Canada, New Zealand and the U.K., have already looked very closely at this measure and have decided it wouldn’t work,” Louise Warburton, head of corporate communications for the tobacco company’s Australian unit, said in a statement.
“A serious concern is that the plainer the pack, the easier it is to counterfeit. Our industry is already losing over 12% of market share to the criminal black market and the taxpayer A$600 million a year. And as everyone knows the criminal black market doesn’t pay taxes and doesn’t ask kids for identification,” she said.
Health Minister Nicola Roxon said the government is acting on World Health Organization advice that plain packaging of cigarettes should be considered as a measure to curb smoking. The legislation will be carefully drafted to withstand any legal challenge, she added.
“Information from tobacco companies themselves that they use their packaging as a way to market their products that kill people convinces us that this is the next step that should be taken,” Ms. Roxon said.
Smoking has been identified as the single largest preventable cause of disease and premature death in Australia, killing over 15,000 Australians each year.
The government’s aim is to cut smoking rates to 10% or less of the adult population by 2018.
Australia’s main conservative Liberal-National opposition said Thursday it hasn’t yet seen evidence that introducing plain packaging would be effective in reducing cigarette consumption.
“There is evidence that an increase in (tobacco) excise can result in a reduction of consumption but we need to see the government’s evidence on the measures that they are proposing,” opposition health spokesman Peter Dutton said.
By RACHEL PANNETT And GEOFFREY ROGOW
Wsj, APRIL 29, 2010