Philip Morris USA’s cigarette shipment volume in the course of the 12 months to the end of December has boosted by 0.5 % in comparison to the same period of 2014. Marlboro shipments increased by 0.1 % to 108,113 million whereas shipments of other premium cigarette brands declined by 4.2 % to 6,753 million.
Discount brand shipments declined by 8.1 % to approximately 11,152 million.
PM USA’s share of the retail cigarette market throughout the year at 51.3 percent, increased by 0.4 %. Marlboro’s share boosted to 44.0 % while that of the company’s other premium cigarette brands decreased by 2.8 %. The company’s discount-brands’ share increased by 4.5 %.
In revealing its outcomes yesterday, Altria explained that PM USA’s reported local cigarettes shipment volume had dropped by 2.6 % during the Q4 of ‘PM USA reports that entire industry cigarette volumes were primarily the same in the Q4 and rejected by around 0.5 % for the whole year.’
The company’s share of the local retail cigar market was stated to be down by 27.7 %, with Black & White’s share down by 27.3 % and the share of its other cigarette brands remained untouched at 0.4 %. Other-brand shipments decreased by 5.6 % to 70.9 million.
In demonstrating Altria’s outcomes, representative, CEO and president Marty Barrington explained that Altria had provided in 2015 “yet one more year of fantastic business outcomes and outstanding shareholder profits”.
“We increased full-year adjusted diluted EPS by 8.9 %, in accordance with our long lasting EPS growth aim. Altria paid almost $4.2 billion in dividends to shareholders, in line with our objective of paying out about 80 % of adjusted diluted EPS. And Altria’s entire return to shareholders of around 23.1 %, observing the third successive year that entire shareholder return has surpassed 20 %.
“Our key businesses produced exceptional and constant income increase in the course of the year behind the strength of their premium cigarette brands. Marlboro boosted retail share for the fourth consecutive year.
And in smokeless products, our top premium brand, Copenhagen, was the most growing brand in the category, backing USSTC’s strategy of mixed Copenhagen and Skoal retail share development.