Cigarette packages are about to look scary in India with 85% graphic warning occupying the space on this sort of packages.
However in the coming months we will notice that the packages will be entirely whole of graphic warnings, occupying around 85 % of the real estate on a cigarette package. And the Indian government has made it obvious that it is planning to become tough with companies that doesn’t follow its instructions concerning their rules.
Until these days, about 40 % of the space on cigarette packages was just occupied by health warnings. Yet recently Indian government has reported that it is planning to make present day cigarette packages more terrible. At this point, the graphic warnings on cigarette packages will occupy about 85 % of the entire space on the packages. India has explained that it will adhere to World Health Organization’s most recent recommendations. India’s health ministry has reported that everything has been completed in this regard. He also added that the government has amended guidelines under the Cigarettes and Other Tobacco Products Act (COTPA) via a gazette announcement, setting April 1, 2015, as the timeline and leaving cigarette makers with less than six months for consent.
There is no denying the simple fact that India is attempting to stop the risk. However, it is not alone. Practically identical measures were undertaken by Indonesia several weeks ago. The Indonesian government has set up most strict guidelines to struggle smoking. The development has appeared just before an international report by the Canadian Cancer Society, which rated India at 136 out of 198 countries with regard to the size of graphic health warnings on cigarette packages. Tobacco Institute of India (TII), which represents the interest of cigarette producers that include International Tobacco Company and Godfrey Phillips, reported the suggested warnings are irrational, radical and unrealistic to apply and implement. “The present graphic health warnings at 40% are enough to advise and caution a person. The suggestion to further raise the size of the warnings is totally unwarranted and needless.